The project started in Cape Town in 2006 spearheaded by the founder of Kidz2Kidz, Dee Boehner. In 2007 Irene’ Pieters was appointed  national co-ordinator and in 2008 the Santa Shoebox Project joined forces with a similar organization from Somerset West.

Since then, the project has grown in leaps and bounds and the numbers have grown from 180 Santa Shoeboxes  in 2006,  to 2000 boxes in 2007, 8000 in 2008 to 16000 in 2009, exceeding the target by 30% - 50% year on year. In 2009 the Santa Shoebox Project reached into all corners of South Africa and in 2010 also into Namibia and Botswana. Each country supporting their own children.

The management is run entirely by volunteers. Kind hearted people who give their time, effort and expertise without being remunerated for it. Satellite projects have sprung up not only in the big cities but include many small country towns as well. All run by volunteers taking the responsibility of acting as co-ordinators for their areas.